Please note, we do not actually condone animal cruelty. Is this cruelty, or should the donkey be happy to have got some free air time? Either way, this is certainly one of the strangest ever advertising campaigns. It certainly gets people talking.

In a bid to attract more customers, this beachside paragliding group in Russia flew a donkey along a beach for over half an hour in a bid to attract more customers. This tops the last beach side advertising I saw, where sky writers continuously spray “jesus saves” over beaches in Florida.