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Climate Change Whopper
Burger King outlets in Tennessee went rouge this week with this climate change denial sign
Al Gore would not be pleased. Luckily for comedy’s (and sanity’s for that matter) sake, Chris Davis, a staff writer for the Memphis Flyer noticed the signs outside 2 burger kings in Tennessee and decided to investigate further. Here is a transcript of his phone call with one of the restaurants.
Davis: Hi, I’m calling from the Flyer about your sign. Does Burger King really think global warming is baloney?
BK: [Hang-up]
Davis: [Calling back]: Your sign out front says global warming is baloney.
BK: I don’t see that, sir.
Davis: Well, it does.
BK: I don’t see that sir… I change the signs and that sign’s been up for a week.
Davis: Well, I have pictures that I took this afternoon…So, there’s no question that your sign said it and so did one in Midtown. I want to know if it was on purpose, or if it was a prank someone pulled on you.
BK: Let me get the manager. [several minutes of dead air then the same or very similar voice picks up.]
BK: Who were you holding for?
Davis: A manager, about the sign. I have pictures of the sign and people have called me upset. I just want to know if it’s a mistake or not so I can report it.
BK: Let me go outside and look at the sign and I’ll call you right back. [exchange of contact info]
[Phone rings, Davis answers]
BK: The sign was put up yesterday.
Davis: And it’s not a mistake?
BK: No.
Davis: It reflects the opinion of BK international?
BK: Yes. Would you like to talk to the home office? I can give you a number.
Davis: I’ve got the number, I’ve already contacted them. Thanks.
A couple of days later Davis hears back from someone higher up the food chain at Burger King. Last Friday, he finally received an email from Susan Robison, the vice president of corporate communications at the Burger King Corporation:
This statement ["Global Warming is baloney"] does not reflect a Burger King Corp. (BKC) opinion or view. The two restaurants where these signs appeared are independently owned and operated and were not authorized to display this statement. The signs have since been removed. BKC believes in operating as a socially responsible company and is committed to making a positive impact in the communities where it lives and works.
Someone at Burger King realised that the “global warming is baloney” line didn’t exactly follow the the company’s CEO’s, who believes that climate change is “an overriding issue of importance for the global community, business community and people in general”, as he stated in this short interview conducted at this year’s World Economic Forum.
Conclusion: FAIL
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