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Bums. Sometimes they are brilliant. But a lot of women are never satisfied with theirs. But there may be a logical reason. A new study has revealed that diets and exercise have changed what the modern woman’s posterior looks like. It revealed that 85% of women are worried about the size and shape of their bottoms. So what is the solution I hear you cry? Enter the Wonderbum.

The study makes further claims that 55% of women are most self conscious when buying new woman’s dresses and 62% said they did not know how to “dress their behind”. That’s bum to you and me. The study claimed modern day diets and exercise had altered the shape of women’s bottoms from the traditional peach to the four new shapes.

The tomato shape is the most common of the new categories covering 45% of women. It’s “bigger, plumper, rounder and squishy to the touch” their words not mine. The “less fortunate” potato shape, found on 30% of women, is wide, long and lumpy and most common with those in plus size dresses. The pear shape is narrower at the top and almost twice the size at the fullest part of the bum. Finally the nectarine is “close to the cartoonesque derriere perfection of two bowling balls pushed together”. Don’t hate me, this is what it actually said.

With this in mind, English retailer Asda have launched the Wonderbum. Working in a similar way to the Wonderbra, they are tights designed to “shape” the buttocks. Varsha Peshavaria, of DuPont Lycra, which designed the tights, says hosiery with a ‘shaping’ effect is becoming increasingly popular, and now accounts for 12 per cent of the market.

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